At this moment creating web contents, no matter how meaningful and thought it might be - when many are still unable to understand how to use the tools, how to protect themselves, how to apply basic rules of social interaction online and, above all, how to have freedom to make their own choices - it has only the same effect of providing books for free to an entire population when only half is able to read.

It is not about trying to find a language that fits the medium but, about finding the language that explains the paths this medium brings and how it can shape our future towards betterment…
And I believe the direction is in finding a language that seeks its roots in the feelings and emotions that we, as humans, all share.