Even if Internet protocols enable decentralization (representing a decentralized circuit), they are based upon forms of control of an invisible kind, iterating through series of different nodes, giving the impression there is freedom—but it is a customised freedom at best, at worst a kind of prison.

Even inside this limited sphere we are losing or giving away our freedoms—more and more people are trading privacy for convenience.

Web 2.0, as embodied by Facebook and Twitter, has some resemblances to the shopping mall, being promoted as a way of meeting new people, or getting in touch with old friends, or keeping everyone informed of your activities.

It is a social mall where the commodity for sale is personality.